B2B renewal risk review

Northstar Labs renewal decision

Evidence needed

Selected request

AC-903 - Northstar Labs

Renewal risk review before the account planning meeting.

$84K ARR

Usage trend

Down 28% over the last two reporting periods

Champion change

Primary champion left last month

Procurement timeline

Missing

Current decision

Wait for stronger evidence

Evidence

Review inputs

  • OK

    Usage dropped 28 percent over the last two reporting periods.

  • OK

    Primary champion left the account last month.

  • !

    Procurement timeline is missing before escalation.


Context

Escalation and save-plan guidance

Executive escalation is appropriate when sponsor risk and renewal timing are clear; missing procurement dates should be resolved before committing a save plan.

Decision path

Choose the next step

Handoff

Customer success manager

Renewal timing is unclear, and the usage decline needs context after the champion change.