Renewal Risk Assessment

B2B Renewal Risk Review

Decision Required: Save Plan, Escalate, or Wait for Evidence

Selected request

AC-903 - Northstar Labs

Renewal risk review before the account planning meeting.

$84K ARR

Account Value (Selected)

$84K ARR

Primary Risk Driver

Champion change and usage drop

Evidence

Review inputs

  • OK

    Usage dropped 28 percent over the last two reporting periods.

  • OK

    Primary champion left the account last month.

  • !

    Procurement timeline is missing before escalation.


Context

Renewal Risk Policy

Executive escalation is appropriate when sponsor risk and renewal timing are clear; missing procurement dates should be resolved before committing a save plan.

Decision path

Determine Renewal Strategy for Northstar Labs

Handoff

Executive Sponsor

Champion change and missing procurement timeline identified.